J & E Atkinsons
In 1799, James Atkinson began selling his handmade pomades and perfumes, and had such success that his brother Edward traveled to London to help him establish J&E Atkinsons Ltd. at Number 24 Old Bond Street. In 1826, they were honored with a royal warrant by King George IV, and their products were favored by other royal families and celebrities around the world. In the early 1900s, the...
show moreIn 1799, James Atkinson began selling his handmade pomades and perfumes, and had such success that his brother Edward traveled to London to help him establish J&E Atkinsons Ltd. at Number 24 Old Bond Street. In 1826, they were honored with a royal warrant by King George IV, and their products were favored by other royal families and celebrities around the world. In the early 1900s, the company was purchased by the Italian Lever Faberge division of the British-Dutch giant Unilever, then the German Wella Cosmopolitan Cosmetics in 2002, then the American giant Procter & Gamble in 2007, and then most recently by Morris Profumi, an Italian-based subsidiary of Investindustrial, in 2008.
Through the years, the J&E Atkinsons brand has remained a premium line and respected worldwide for its quality.
Despite the brand?s international heritage, it is interesting that it is currently produced in Italy because I Coloniali Shaving Cream is formulated like an Italian-style soft soap
