El Charro perfumes 16 Items
Born in the mid-eighties, the Charro brand quickly conquers substantial market shares by offering a country-western urban style with explicit references to the tex-mex myth and the world of American Indians. This legendary universe, characterized by large open spaces to individual adventure, reaches the pinnacle of success with the so-called "paninari" phenomenon. It is a group of young metropolitans who come to light as true setter trends and impose, to a very large audience, their stylistic and behavioral model. Charro is thus transformed into a true icon that identifies not only belonging to a group, but also the sharing of the mythical reference universe.