Breeze Life 10 Items
Breeze - The freshness from full sails
Fresh breeze! Behind the Breeze brand is an Italian family business with a long tradition dating back over 50 years.
Breeze was founded in 1967 with the introduction of the first organic deodorant "Squeeze 67", which was a novelty in Italian perfumeries thanks to its formulation and innovative round packaging. The name Squeeze was given to the deodorant because it worked without propellant and the deodorant was simply delivered by squeezing the bottle, which clearly set it apart from the competition. Thanks to the many unique fragrances, the recognisable logo with a wing whose colour varied depending on the fragrance and the handy bottle, Breeze quickly established itself as the market leader in Italian perfumeries with its deodorants. Today, the brand's products are still popular among men, women and athletes and are appreciated for their freshness, dynamism and lightness.
Following the success of the deodorants, the brand expanded its range with bath foam, whose fragrances were inspired by the deodorants while respecting the physiological pH and the natural balance of the skin.
Between 1995 and 1996, the company expanded its distribution and ventured into supermarkets as a new distribution channel. Since then, it has been impossible to imagine the market without the brand's products. Today, the brand's range includes deodorants, bath & shower products, room fragrance diffusers and products for men.